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New Forward
Forward coffees differ from spot coffees in that they are not physically here yet; but, you get to look forward to their arrival, you get to anticipate. Pass your anticipation along to your customers, it should not be hoarded. New coffee is always on the way. Forward coffees are the same as spot coffees in that we own them and you can buy them from us, even though they're not here yet. New forward coffees could also be called "new on-the-way coffees."