Articles by Mike Ferguson

Articles by Mike Ferguson

Describing Coffee to Coffee Drinkers

Within the coffee industry, complex and specific tasting notes are an important part of buying and selling at transaction points along the supply chain. But what about the last link in that chain? What words work for coffee drinkers?

Loading...
194 view(s)

Why is it Called a Quaker?

When the word Quaker came into use to describe under-roasted coffee beans it happened because their color resembled the color of clothing that many Quakers were wearing at the time. 

Loading...
459 view(s)

Your Company Writes Stories Every Day

“If a customer doesn’t leave with a good story,” he said, “we haven’t done our job.”

Loading...
97 view(s)

What is a Coffee Trader?

Above all else, a coffee trader’s job is to know stuff, a lot of stuff, while keeping both sellers and buyers happy. 

Loading...
587 view(s)

The Future of Coffee

This blog is about the future of coffee but it's not about AI robots and coffee, a combination of current realities and future certainties. What isn’t a certainty is the future of growing coffee. Sorry about the clickbait photo.

 

Loading...
301 view(s)

The Life and Times of Robusta

Once upon a time in specialty coffee, robusta was verboten, the enemy, bad bad bad. If robusta’s reputation hasn’t been exactly rehabilitated over the years, at least it’s no longer a dirty word.

Loading...
421 view(s)

I OFTEN DRINK BEER, AND WHEN I DO, I RARELY DRINK DOS EQUIS

Personal meanderings about The Most Interesting Man in the World and maybe coffee too because, who knew, one of our greatest fears is the fear of being boring.

Loading...
293 view(s)

New Coffee Consumer Survey from the National Coffee Association

Originally named the National Coffee Roasters Traffic and Pure Food Association, obsessing over who is drinking coffee and how much has been on the NCA to-do list for over 100 years.

Loading...
376 view(s)

25 Years of Coffee Writing

A few excerpts from 25 years of coffee writing. It's almost unforgivably self-indulgent, I know, but I hope you'll forgive me anyway on my silver anniversary in coffee.

Loading...
182 view(s)